White book about a mouse adopted by a human family, is drawing in an estimated $25 million to $30 million in promotional tie-ins among big-name advertisers including Radio Shack, 1-800 Dentist and Procter & Gamble Co.'s Crest.Ĭolumbia Tri-Star executives wouldn't discuss promotional plans for "Stuart Little," but at least two of the promotions will tie in with scenes from the live-action and computer-animated movie. The Columbia Tri-Star Motion Pictures holiday film, adapted from the E.B. "Stuart Little" is scoring big with promotional partners.
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